Addidas World Cup Ball Brazuca Launch

 11th Oct 2019 |  Audio Visual Film |  Tom Wall


We were tasked with creating 3D projection mapped animations of the historic Parque Lage building in Rio De Janeiro for the launch of the Adidas World Cup Football 'Brazuca'. Our work can be seen from 1:55 to 2:35 in the above video. One of the main challenges was figuring out how to create depth illusion animations of the building that worked from the viewers perspective whilst wrapping around 180 degrees of the different walls of the building.

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blinkinLAB created and directed the entire visual content for the hour long Movements 10 show from Booka Shade. In 2006 Booka Shade released an album . . . called Movements featuring some of their most loved tracks. In 2016 as part of the 10 year anniversary for the album they re-visited the songs for a new live tour. blinkinLAB created visuals for all 10 tracks in the show. Some of the visuals referenced the original album artwork's photographic collage style, while others served to work in parallel with the lighting rig designed by Dave Cohen from Mirrad, complementing not only colour, but form and movements as well.
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Addidas World Cup Ball Brazuca Launch

We were tasked with creating 3D projection mapped animations of the historic Parque Lage building in Rio De Janeiro for the launch of the Adidas World Cup Football 'Brazuca'. Our work can be seen from 1:55 to 2:35 in the above video. One of the main challenges was figuring out how to create depth illusion animations of the building that worked from the viewers perspective whilst wrapping around 180 degrees of the different walls of the building.

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